Data Visualization Insights from our Senior Designer, Kevin Ingalls

We took a moment to catch our senior designer, Kevin Ingalls, in the hallway and ask a couple of questions before he immersed himself into data for the day. Kevin loves to solve problems with design, especially as it applies to data. He is always innovating, questioning, and creating while working with organizations that value the creative process, design, and data integrity. We hope you enjoy. What inspires you? The users. Organizations come to Boost Labs because they want to try something new....

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The role of the product manager

The New Role of Product Manager

Since the beginning, we have worked with all sorts of thought leaders within organizations from chief executive officers to product managers to data analysts. Within the last few years we have witnessed a shift within the role of product managers. Up until now, the role of the product manager was usually a hybrid of program manager, technical project manager and product marketing. Their main focus is to keep the project going, marketed, and within budget. They were not strategic leaders…until...

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Dataviz: Learn How to Monetize Your Data

You have all this data and you want to create profitable data products with it. The problem is you are not sure where to start. This is why we are creating our Boost Labs Dataviz series where you can learn from others. Our Dataviz series is meant to be informative to product managers and organizations looking to monetize their data. To help you learn what it takes to monetize your data, we will be interviewing product managers, c-level executives, technologists and those responsible for...

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How Machine Learning Benefits Data Visualization

  Machine learning is the latest buzzword and trend in the world of data analytics, because of its powerful ability to make predictions and calculations based on large amounts of data. We want to explore machine learning and the benefit of integrating it with data visualization, especially when you use visualization to monetize your data. To approach this, we will first define machine learning and data visualization. Machine Learning Defined Machine learning is a method of data analysis...

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Using Data Visualization to Improve The Sales Pipeline

Organization's often use inbound marketing methodologies to fill their sales pipeline with with quality leads. Inbound marketing’s foundation is built on the idea of sharing the right content  at the right stage within your buyer’s journey. Usually the buyer’s journey consists of three stages of buyers within your sales pipeline: Awareness Consideration Decision For example, you would create content specifically to help your buyer in the Awareness stage to take notice of your product...

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3 Initial Steps to Increase Revenue via Data Products

“Data is an asset” — a phrase frequently echoed throughout many organizations; but, what does this phrase really mean for an organization looking to use their data as an “asset” to increase revenue? What’s are the first steps? The goal of this article is to help you understand how to get started in monetizing your organization’s data. Step 1 – What Are The Legal and Regulatory Concerns? What are the use rights to the data you currently have? Is it truly owned by your...

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Factual vs Promotional Infographics – What’s the Difference?

Infographics are everywhere.  We use them to accomplish two things at the very least: Attract the target audience with great eye catching design Simplify a complex story visually In this article, we want to talk about the differences between a factual infographic and a marketing/promotional infographic.  It might be clear to most, but surprisingly we have found that many clients who have walked through our door have a hard time understanding the differences.    This is what we tell them: ...

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User Experience (UX) and Usability Are Not the Same

“You keep using that word. I do not think it means what you think it means.” – Inigo Montoya in Princess Bride In the digital world, many words are often used incorrectly, because they sound similar to other words or because a person uses it without truly understanding its definition. There are two terms that we often hear used incorrectly in the data visualization world – user experience and usability. Most of the time, user experience is used when, in fact, the person using the word...

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Design Concepts Pre-MVP

Sett the Context The goal of this post is to explore the value in creating design concepts before the MVP (minimal viable product) is built. Depending on an organization’s overall product strategy, creating design concepts can provide the following benefits: Test use cases by visualizing the process first before it's built. This helps validate the idea. Real widget in your hands. Instead of imagining it, having an actual concept to show, see, and play with, helps align vision amongst the...

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Pros and Cons of Self-Service Business Intelligence Data Stories

Picture this scenario: You are sitting in an investor meeting or an executive meeting reviewing the previous quarter’s profits and predictions. You’ve brought an interactive, visual report that was prepared by your team based on a data story you want to tell. At first the stakeholders love the data visualization and the meeting is going great…until…one of them points out that the visualization doesn’t make sense to them. They want to know how they can make decisions with something they...

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