Using Data Visualization to Improve The Sales Pipeline

Organization's often use inbound marketing methodologies to fill their sales pipeline with with quality leads. Inbound marketing’s foundation is built on the idea of sharing the right content  at the right stage within your buyer’s journey. Usually the buyer’s journey consists of three stages of buyers within your sales pipeline: Awareness Consideration Decision For example, you would create content specifically to help your buyer in the Awareness stage to take notice of your product...

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3 Initial Steps to Increase Revenue via Data Products

“Data is an asset” — a phrase frequently echoed throughout many organizations; but, what does this phrase really mean for an organization looking to use their data as an “asset” to increase revenue? What’s are the first steps? The goal of this article is to help you understand how to get started in monetizing your organization’s data. Step 1 – What Are The Legal and Regulatory Concerns? What are the use rights to the data you currently have? Is it truly owned by your...

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Factual vs Promotional Infographics – What’s the Difference?

Infographics are everywhere.  We use them to accomplish two things at the very least: Attract the target audience with great eye catching design Simplify a complex story visually In this article, we want to talk about the differences between a factual infographic and a marketing/promotional infographic.  It might be clear to most, but surprisingly we have found that many clients who have walked through our door have a hard time understanding the differences.    This is what we tell them: ...

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User Experience (UX) and Usability Are Not the Same

“You keep using that word. I do not think it means what you think it means.” – Inigo Montoya in Princess Bride In the digital world, many words are often used incorrectly, because they sound similar to other words or because a person uses it without truly understanding its definition. There are two terms that we often hear used incorrectly in the data visualization world – user experience and usability. Most of the time, user experience is used when, in fact, the person using the word...

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Design Concepts Pre-MVP

Context The goal of this post is to explore the value in creating design concepts before the MVP (minimal viable product) is built. Depending on an organization’s overall product strategy, creating design concepts can provide the following benefits: Test use cases by visualizing the process first before it's built. This helps validate the idea. Real widget in your hands. Instead of imagining it, having an actual concept to show, see, and play with, helps align vision amongst the stakeholders...

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Pros and Cons of Self-Service Business Intelligence Data Stories

Picture this scenario: You are sitting in an investor meeting or an executive meeting reviewing the previous quarter’s profits and predictions. You’ve brought an interactive, visual report that was prepared by your team based on a data story you want to tell. At first the stakeholders love the data visualization and the meeting is going great…until…one of them points out that the visualization doesn’t make sense to them. They want to know how they can make decisions with something they...

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Static vs Interactive Visualizations – How to Choose

What are Static Visualizations? Static visualizations are commonly seen as infographics posted on the web or printed as handouts. Usually focused on a specific data story, users can’t go beyond a single view to explore additional stories beyond what’s in front of them. The story is specifically captured in an engaging single page layout. What are Interactive Visualizations? Interactive visualizations are commonly seen on the web only as applications. Users can select specific data...

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Honoring Professor Hans Rosling

The world lost a great humanitarian and data statistician, a man who became known as the Jedi Master of Data Visualization, with the passing of Professor Hans Rosling on February 7, 2017. Professor Rosling was also a licensed physician and it was his desire to see medicine and statistics used together to make the world a better place. Prior to 2006, many people did not know about Professor Rosling outside of the medical and statistics world. That changed after his first TED talk where he used...

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Technology Agnosticism Is Necessary for Great Data Visualization Apps

We immerse ourselves in data, because we love to solve complex data visualization problems for our clients and their stakeholders. In the data visualization industry, there are many tools to help accomplish complex problem-solving, but as the landscape of big data grows, it is becoming difficult for one solution to solve all data needs. Because of this, we have adopted the “technologically agnostic” model from the beginning which simply means using different tools and platforms, whether...

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2017 Data Visualization Trends

With the start of a new year, comes new trends emerging within Data Visualization.  We are already seeing many new trends developing within internet-of-things (IoT), augmented reality, automation and machine learning, and of course: big data. For those already leveraging data visualization or starting to see it as a profitable asset to organization growth and decision-making, here are three trends that we see within the data visualization space. User Interface/User Experience (UI/UX) becomes...

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