Taking Care of Your Dark Data

Dark data is everywhere. Just by reading this, you're creating dark data. Big data is precious because it reveals important insights. Obvious data metrics are used, but the rest gets left behind. Dark data is all the data that goes untouched, and there is a lot. In fact, most digital data is dark data and it's filled with potential, both good and bad. What does that mean? Your dark data can be hiding amazing new insights just waiting to be uncovered OR become a hacker’s reward.   Using...

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How Do I Visualize My Excel Spreadsheet with Data Visualization?

A Few Free Visualization Tools To Use With Excel Spreadsheet: Tableau - www.tableau.com (Public and Reader are free downloads, paid products are also available) Open Heat Map - openheatmap.com DOMO - www.domo.com (Free trial available) Microsoft Power BI - powerbi.microsoft.com/en-us/  (free download) The Point of Excel Spreadsheet Visualization Excel spreadsheets aren’t as cool as they used to be. As useful as they are for data entry and calculating, all those cells and formulas can be...

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Three Attributes Charities Need for a Strong Data Visualization

In an earlier blog, we shared how organizations can make data visualization work for them. We covered insights about the data visualization process including storytelling, using too much data, using the wrong data and more. If you are using data visualization and have not read that post, we encourage you to check it out. Today, we would like to focus on charities using data visualization. Sharing data visually in the form of a story is one of the most effective ways charities can communicate...

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Three Pain Points That Data-Centric Organizations Face with Data Visualization and What to Do About It

Many organizations want to use data visualization to tell a better story with their data instead of building a standard report of facts and statistics. They want to guide the user through their data to show its impact, so they invest in tools like Tableau and task in-house people turn the reports into a story. Along the way, we hear three common pain points that usually surface in this endeavor which can lead to failure and frustration. We would like to share the pain points and what you can do...

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Turn Your Annual Report into a Visual Annual Story with Data Visualization

It will soon be that time of year again…creating the dreaded annual report.  It’s frustrating year in and year out putting a great deal of effort and budget into a report that very few people read. It is time for change. It is time to put that investment into something people will notice. Change begins with how you look at the annual report. You need to look at it as a visual story being told through the eyes of your data for people to experience. Pages and pages of statistics and numbers...

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Data Visualization Public Relations

Using Data Visualization to Influence Public Opinion

We have seen a shift from traditional PR which often includes boots-on-the-ground influencers, letter to the editors, and town hall meetings to: online advocacy. Although, traditional PR is still very effective, online advocacy allows people to easily take action immediately. It is because of this, advocacy platforms like VoterVoice and CQ Engage have risen in popularity, because an organization can create an engagement like “Write a Letter” for their audience to send. It is an effective way...

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Visualization: Does the cost of Turkey affect consumption in the US? – 2017 – Tableau

Thanksgiving 2017 is around the corner and we thought what better way to celebrate than to make a quick visualization in Tableau.  The data was sourced from Bureau of Labor Statistics (BLS) and USDA.   What we wanted to know:  Do we eat less turkey if the cost per pound rises? Find out below! The data visualization was created using Tableau 10.4. Happy Thanksgiving!!!

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Why Your Non-Profit Needs to Be Data-Centric

The data collected by a non-profit is extremely valuable if it can be properly used. Unfortunately, we see non-profits who are not setting this as a high priority and, therefore, wasting data that could be monetized. Here’s why: Non-profit organizations don’t set the proper budget allocations to invest in data distribution Data distribution, Visualization, and Analytics is not a widely-understood topic They trust their assumptions and knowledge more than they trust their data We want to...

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How you can Introduce Design Thinking into your Non-Profit

You work for a non-profit. You have experienced the challenges and disappointment of developing systems and software for your non-profit. Chances are, innovation and creativity are not flourishing, so how do you change this? Hiring third party creative firms may not be an option for you, because it can be expensive. Creating these products internally may also be impossible because design thinking has not penetrated your organization. Every great imaginative idea is fraught with impossible budget...

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Visualization: Top 5 Most Popular Halloween Costumes By State – 2017 – Tableau

Knowing what the most popular Halloween costume of 2017 isn’t ground breaking insight, but aren’t you curious to know? Since Halloween is around the corner and visualizing with Tableau is so much fun, we quickly grabbed data from Google trends and visualized the top 5 popular costumes per state.   The data visualization was created using Tableau 10.4. The most interesting insight came from Hawaii.  We all guessed “Moana” as the most popular, but surprisingly it isn’t.  Check out to...

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