Video 2 of 5 of "Interview with the CEO of Boost Labs" video series. In this video, Ali talks in-depth about the online marketing services Boost Labs offers its clients. If you have opinions please post them up.
Every online marketing firm, including ours, always includes some sort of Twitter marketing option. Most of the time it isn't by choice, because our clients read all about Twitter and buy into the hype that it's an effective marketing tool. But is Twitter really all that popular than say, MySpace? Most of us already know that with the dawn of Facebook, MySpace sort of took a backseat in the online social environment. Even with riding in the backseat, MySpace still is able to control more user attention than Twitter.
I'm often asked what Boost Labs does and I find myself always answering "social media marketing". The immediate reply is, "Oh like Facebook marketing stuff right?", which then prompts me into this long speech about how there's more to social media marketing than just Facebook and usually ends with me suffering from dehydration and the poor person on the receiving side of my rambling with a glazed over look on their face. Has "Social Media Marketing" been forever branded as "Facebook Only Marketing"?
At Boost Labs, we are very passionate about our work in social media. Every second of everyday if we are not brainstorming really cool ideas for our clients, we are sipping on something that is caffeinated. Which got me to think...is our caffeine intake encouraging our creativity?
Answer: Depends on what the business is selling.
Probably not the answer your were looking for right? Well there's a reason for that. Not all businesses are the same, which means there isn't a single site that works for every business. What I can do is give you a general idea and let you brainstorm where your company can fit in...
Adobe has introduced some very exciting web and mobile advancements setting CS5 above CS4. The two most exciting advancements appear to be a connectivity and development feature which allows Flash developers to create apps for the iPhone and iPad. Also included is an online marketing suite which should improve workflow from website design, development, and finally web marketing.
Am I being cynical with that title? Probably, but I do have a good reason. Like many I get a ton of emails about webinars or events about "Social Media Marketing Experts" giving you, the business owner, the tools necessary to be successful with promoting your business online. Social Media to me is a channel that constantly evolves and is always giving you something new to learn.