Am I being cynical with that title? Probably, but I do have a good reason. Like many I get a ton of emails about webinars or events about "Social Media Marketing Experts" giving you, the business owner, the tools necessary to be successful with promoting your business online. Social Media to me is a channel that constantly evolves and is always giving you something new to learn.
While most industries are trying to figure out what Social Media can do for them, the automotive industry has been involved in social media as early as 2001 (possibly even earlier). In fact most manufacturers were involved whether they liked it or not. The reason for the forced involvement had to do with car enthusiasts who had passion for specific automotive models and brands. Using "car love" as the common bond, millions of visitors would join various "closed communities" (bulletin boards) and engage in conversation with each other across the world. This opened the communication doors between the manufacturer and the owner. This also provided an opportunity for people like me to start a "closed community" and provide enthusiasts with something that they couldn't find anywhere else. Hence the start of EvolutionM.net.
These guys and gals apply motion graphics marrying narration, typography, and imagery to communicate your ideas in short, informative pieces. Nowadays on the internet anybody can get their thoughts out, but without broadcasting those thoughts in video form with graphics to facilitate a clear understanding, a lot of messages get lost in the clutter. The idea is golden. The execution is great. Click Continue to see two example videos.
Now designers are creating some very tangible, emotional websites, ads, commercials, etc with the new technologies (but not relying on them,) which learn from the cleanliness of Apple, while embracing the hands-on approach from generations past.
Last night my parents handed me an AARP article entitled, “Where Conversation Goes from Here” by David Dudley. AARP The Magazine, as you can expect has a mostly elderly audience. My parents understand how Social Media works about as well…
Video 3 of 3 of our Business to Business (B2B) and Business to Consumer (B2C) Blogging series. This video goes more into detail on the benefits and potential dangers of blogging. We also talk about how to get your blog started. Any questions or comments please feel free to post them up. Thanks!
Video 2 of 3 of our Business to Business (B2B) and Business to Consumer (B2C) Blogging series. This video goes more into detail on the benefits and potential dangers of blogging. We also talk about how to get your blog…
Video 1 of 3 of our Business to Business (B2B) and Business to Consumer (B2C) Blogging series. We created this presentation to show companies what is needed to start a blog and some things to thing about when starting a…
If you're a fan of the previous OKGO viral online music videos, you'll love this one. Teaming up with State Farm Insurance to produce and directed by James Frost, OK Go and Syyn Labs, the video was filmed in a two story warehouse in LA. The Rube-Goldberg device was designed and built by the band members, along with Syyn Labs over several months.
Update: There's another official video for the same song - link in the full article.