AFC Asset Management Services
AFC Asset Management Services, Inc. (AFC) is a Registered Investment Advisor, providing professional money management services and investment advice to individual investors and retirement plan sponsors. The original website was packed full with information that provided potential clients incredible insight into the financial markets. The major problem was the website was not reliable with sporadic downtime as well as the overall structure wasn’t optimized to be found on search engines. With a long list of improvements needed, AFC chose to go with Boost Labs to help with their web marketing needs.
What We Found:
Boost Labs first began working with AFC Asset Management Services by Analyzing their website to get a true understanding of their traffic. Based on our analysis report we found the following:
- Website structure needed major improvement in design and overall structure.
- Search Engine Rank was very low as well as a poor back-linking.
- Website structure and content was not optimized for any specific keywords.
- Zero social media profiles and online press mentions with link backs to AFC’s website.
Our Solution:
Using the Website Analysis as a baseline, we started our Website Traffic Program which included the following:
- Helped design a new website facelift and optimized the website to better rank within Google, Yahoo, and Bing.
- Created an Online PR strategy to announce events or promotions the company was running.
- Consulted on Email Marketing campaign.
- Developed a Social Media program to publish content.
Result:
With our continuous Web Marketing efforts, AFC has increased traffic by 118% and is now ranking with specific keywords relative to their service offering. The end result is more traffic, higher page ranking, and more business than before.
Testimonial:
“Boost Labs has provided expert guidance leading our firm through the intricacies of electronic media. Clients, prospects and new visitors are being attracted to our services at an increasing rate as a result of Boost Labs efforts. In addition to bringing technical knowhow, we remain impressed by BL’s ability to grasp our firm’s unique needs and constraints, and to execute with superb quality within our desired timeframe.” – Jim Young, AFC Asset Management Services, Inc.
