Challenge

“Help stop stupid” by creating a data visualization application that allows the user to navigate through hierarchical data while making complex boolean rules for campaign creation.

Data

The data is focused on internet user activity and survey related data.

Solution  

We created this “Rainbow Matrix Sphere Grid” design to help solve our client’s challenge. Users can select multiple items for a campaign, visualize relationships between all items, see the population that the campaign can target, and create interlinking boolean rules.