TopGear Infographic | Boost Labs

Overview

The passion for cars runs deep in our corporate culture. In fact every one of our new career postings includes the phrase “passion for cars is a plus”. Naturally conversations outside of client work include some sort of car related subject. A subject gabbed most, TopGear. For those who don’t know what TopGear is, here’s the basic run down: a very popular U.K. automotive show that features 3 hosts with various degree of opinions and feature segments that include car reviews. Using TopGear’s test track on an abandoned airfield, some of the world’s most powerful supercars and non-supercars get put through the ringer by an anonymous test driver (aka “The Stig”). By using the same driver and the same track for each car test, a baseline comparison can be done for each car. For car guys it’s all about knowing which car is the best (aka the fastest) and TopGear provides that knowledge by posting lap times for each car tested.

TopGear data is the very foundation for every car guy’s argument as to why a particular car is better than the other. The only challenge is remembering every lap time record for each car. During an active argument, the realization of not knowing a specific lap time grew into a light bulb moment. How can we compare previous lap times from past shows quickly in order to win the argument? Answer: We need to make a TopGear Infograpic. And we did.

Things we did

We organized the data, analyzed it, structured it, and built a static infographic. Mock drafts were created to see how we could best visualize the data and what you see here is the finalized static infographic.

Data Structuring
Data Story Development
Information Design

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