Being car enthusiasts we were asked by our corporate partner to develop sketches of an interactive booth idea for Ford’s display at the Detroit Motor Show. The concept was to attract attendees to the booth and be able to interact with the line up of Ford autos showcased at the show. Our concept was to use interactive hardware to create a virtual test drive of each car and be able to post the drive review on facebook. Other ideas such as car comparisons and virtual builds of each car was something we suggested. Like most ideas, it never made it past the drawing boards.
We created some preliminary design sketches to help visualize our idea of what the booth environment should look like.