i-Club.com

The original Subaru Enthusiast’s website. The site features an extremely large amount of content and a strong membership base of Subaru owners. Any Subaru enthusiast looking to be part of a good community knows this is the place to be.

What We Found:

Boost Labs created a different approach to help promote I-Club. Using offineline media sources (magazine and events) we developed a plan to promote the site by creating strong cross promotion efforts. Our target was to develop quality traffic to bring a balance of knowledgeable users to help the influx of new users. Competing with larger sites within the industry, I-Club was still able to rank higher within search engines and continue strong visitor to member conversions.

Result:

I-Club is now a strong contender in the Subaru enthusiast community. As an ongoing project, there is no doubt that I-Club will continue its rate of growth.