Knowing what the most popular Halloween costume of 2017 isn’t ground breaking insight, but aren’t you curious to know? Since Halloween is around the corner and visualizing with Tableau is so much fun, we quickly grabbed data from Google trends and visualized the top 5 popular costumes per state.   The data visualization was created using Tableau 10.4.

The most interesting insight came from Hawaii.  We all guessed “Moana” as the most popular, but surprisingly it isn’t.  Check out to see what is.

Happy Halloween!!!