What is Data Visualization? The term Data Visualization is used often and most often times techies like us will usually provide an overly complicated answer. The real basic meaning is the ability to graphically represent data. A better way of describing it is to visualize what we mean:

Raw Data
What is Data Visualization

Most organizations work with something pictured above. The biggest challenge for our clients is the ability to communicate this information into an understandable format for an audience outside or inside the organization. Add multiple data layers and data mashups, the explanation grows longer and more complicated ultimately loosing the attention of the intended audience.

How Data Visualization Can Help

Our typical engagement with a client starts with a basic infographic or visualization of a data set. What we have found is the initial visualization/information graphic helps our clients view their data from a different point of view. Check out more about our inforgraphic & data visualization services here. The Data Story becomes a real object to view and play with. The power of a basic infographic can open the doors to more possibilities, questions, ideas, etc.

Sketch:
What is Data Visualization

It all starts with a sketch. Seeing how the data comes alive through a sketch, provides the opportunity to fully understand the value of the data set. With constant interaction with the client, what once was a sketch is now a infographic

Infographic:
What is Data Visualization

Examples of interactive visualizations:

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