Online Shopping – How the Retail Industry and Disruptors Optimize Data

Most industries already use data to operate, advertise, and more, but there's something about retail that enables better data evolution. Consumer data, especially with the rise of online shopping, is everywhere and savvy retailers and disruptors know just how to use it. Retail data products are prime examples of successful growth hacking. Why? Because they're able to evolve how data is used beyond the typical ways and easily adapt to new technology. Successfully utilizing data Reaching...

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Happy Saint Patrick’s Day

Saint Patrick's Day originated from Ireland as a day to observe their patron saint, St. Patrick. (Check out some historical information about Saint Patrick). But by the way of commercialization, the holiday has become something entirely different around the world. From wearing green to enjoying Guinness or Irish whiskey, people around the world (Irish or not) find ways to celebrate. In fact, drinking is such a popular way to observe the day that Americans spend $245 million on beer....

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It’s National Pi Day!

In school we learn that Pi is an irrational, infinite number and is the ratio of a circle's circumference to its diameter. There's no limit to the famous number or its impact on the world. But there's more to National Pi Day than you think... It's not just for math lovers You don't need to be a mathematician to enjoy the significance of Pi Day. If you're in the marketing field, you'll know the customer data surrounding promotions is growing and so are the opportunities. The Pi Day...

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Predictive Modeling Knows Our Future

Predictive Modeling is a data tool that's used for its future forecasting capabilities. How does it work? How can something predict the future? Historic data provides parameters and context, much like AI. Modeling itself comes in many forms. It heavily overlaps with the algorithmic techniques of machine learning, which is another software tool businesses are adopting more often. Data isn't one-dimensional and neither is life, which is why predictive models are a contextual goldmine. Analytics...

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Net Promoter Scores (NPS), Software, and Better Business Performance

A Net Promoter Score is a metric used to measure customer experience and loyalty. Key performance indicators (KPIs) are quantified units that measure and track business goals. Ideally, you want your net promoter score and KPIs in good range to prove your business is doing well. Otherwise, they're just another reminder how bad business is. In any case, having metrics at all can significantly boost business performance. Can I manually calculate my metrics? With a small enough data stream, you...

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Clean Water – How Digital Dashboards Keep Your Water Clean

A dashboard in a car is a control panel with a range of indicators. Digital dashboards are very similar. They're designed to display data context via visualizations. By consolidating large data sets, you're able to see a clearer data story. A digital dashboard is one of ways clean water data is analyzed. It visualizes data points that are critical to maintaining safe drinking levels and accessibility to clean water. 70% of Earth is covered in water. 3% is fresh water but 2.6% is inaccessible,...

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Climate Change Will Alter Your Data and Your Life

The Earth's weather is changing, whether you believe it or not. It's been a long time coming and affects nearly all aspects of our lives. In fact, every government, industry, and field should be analyzing climate change data for insights. Why do I need to analyze data? While we're not all scientists, we all have a personal stake in the changing data. Our livelihood depends on it, one way or another. Data awareness is lacking, making it difficult to create...

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Measles Crisis – When Data Isn’t Enough

Modern medicine and data analysis has gifted us better public health and awareness. Ailments like smallpox that plagued the days of old and claimed lives are no longer around (except in research labs). But we're facing a measles crisis because important data is going unheard. Despite proven medical data, fake news and misinformation continue to wreak havoc on public health. People are actively choosing  not to believe the science behind vaccines and consequently endangering others. The...

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#Super Bowl Boring – Focus on Data Instead

Super Bowl LIII has been one of the most uneventful Super Bowl games in recent years, even being called "the worst Super Bowl ever". No crazy scores, no dramatic twists, and no underdog win. It was a tame game that the Patriots claimed (without surprise) as their fifth Super Bowl win in the past 10 years. The game still made history, with 0 touchdowns through the 3rd quarter (a first in Super Bowl history). It also had the lowest viewer ratings of all Super Bowls in the past 10 years which is...

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Digital Tech and The Data That Controls Our Lives

Digital technology plays a bigger part in our lives than we think. From simple messenger apps to smart home features, we use all kinds of digital tech every day. However, for all the amazing things we can do with the technology, we sacrifice some serious data in return. Our lives are ultimately controlled by data we produce. This doesn't mean we're robotically controlled by robots. It simply means our personal data is used (often secretly) to sway aspects of our life. The use of data is...

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