Data Visualization: A Distinct Design and Visual Communications Medium

Let’s start with a conversation about basketball before we dive into data visualization. In 1993, at age 30 and after leading the Chicago Bulls to three consecutive NBA championships, Michael Jordan (typically referred to as the best player of all time) announced his retirement from basketball to pursue a career in professional baseball. That second career lasted less than two full seasons in the minor leagues, where one of the greatest athletes of all time struggled to even be called...

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Building the Right Team: The Role of the Information Designer in Data Visualization

The total volume of information in the world is growing exponentially (actually, it’s doubling each year). On top of that, information is more important to marketing and business intelligence than it’s ever been. Because displaying that information in an easy-to-digest data visualization or infographic is so important, it’s crucial to have the right skillset on your visualization team. All designers handle the challenge of presenting information. Their objective is always to engage and...

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Five Frequently Asked Questions about Motion Graphics

The old saying that “a picture is worth 1000 words” is a bit overused these days… but that’s probably because it succinctly gets the point across: A concept is easier to understand when it’s visualized. That concept goes one step further with the advent of motion graphics. Relative newcomers to the world of visual content marketing, motion graphics inspire a lot of questions. In order to help see where they fit into your overall marketing plan, we've compiled five of the most commonly...

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How Information Dashboards Can Offer Clarity and Insight to Your Business

In most businesses, data is a highly underutilized tool. Existing in spreadsheets, databases, and otherwise difficult-to-access forms, it’s rarely analyzed efficiently or thoroughly. This means valuable insights may go completely overlooked, potentially costing an organization money and wasting resources. Many organizations attempt to make their data more useful by hiring an in-house data analyst (or by assigning analysis responsibilities to an existing worker). While this works for some...

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Better Business Intelligence Through Visualization

The era of Big Data is well and truly upon us, but that data by itself serves little purpose (and provides even fewer benefits to your company). Putting data to good use is the purview of business intelligence. But, even well-researched and detailed business intelligence is not useful unless it is easy to share and understand. The insights that data analysts have carefully extracted from warehouses of data can be lost if the decision makers don’t understand what they’re seeing. Though often...

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Data Validation with Survey Data

The process of data collection has inherent flaws. Most noticeably, a percentage of the surveys fielded are filled out incompletely and some of the information supplied is incorrect. However, that doesn’t stop companies from collecting, and making decisions based on millions of records, some of which include incomplete or incorrect data. The key to making use of this potentially invalid data is data validation. Data visualization provides an entirely new way to determine if your data is valid....

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Three Critical Elements of a Data Visualization Partner

Perhaps the most common line that data visualization agencies hear from new clients who have unsuccessfully tried visualization projects before is: “They just didn’t understand our data.” The root cause of such a statement is typically that those clients hired a graphic design agency without a data-focused team. Although the finished products may seem similar, data visualization is a very different process than graphic design. Therefore, a company choosing a data visualization partner...

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Visualization as a Data Analysis Tool: More Than Just a Pretty Face

“Data analysis.”  Those two words can make any employee assigned that particular task cringe.  With the enormous amount of raw data pouring into businesses these days, the job of analyzing, organizing, and presenting information clearly and concisely can be overwhelming.  This process, however, can be made much easier through data visualization, which is not just making a report prettier. What is Visualization? Data visualization is the process of collecting, understanding, and conveying...

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Digital Dashboard Basics: What, Why and How to Get Started

Data is valuable, and information gained from data is definitely worth something. But without an effective method for turning data into actionable information and extracting its value, even the most comprehensive data set can be worthless. Enter digital dashboards. By prioritizing collected data and showing the most critical information at a glance, digital dashboards make complex information more understandable and immediately actionable. What is a Digital Dashboard? A digital dashboard...

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Data Management Through Visualization: 2 Case Studies

You’ve got data… a lot of data. Ignore for a moment what the data represents and ask yourself: how do you know if the data is valid? How do you know if the data set is large enough, or the right kind of data? How do you even know if it’s being collected properly? If you said hours and hours of data analysis, you’re absolutely right. However, analysis alone may not provide reliable insight into how well your data has been collected, categorized and presented. A visualization tool can...

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