Why Geovisualization (Geographic Visualization) Works

We simply love geographic visualizations. It’s simple to understand and data integrates well with it. In some ways, it serves as one of the best foundations to unify a variety of datasets to create a powerful tool. More specifically, location (geo coordinates) serves as the common variable to link various data sets together. As outspoken advocates for perfect user interface design, we love geovisualizations that are built well. Users can easily relate to them and will spend enormous amount of...

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TopGear Interactive Visualization

Thanks to the success of our static TopGear infographic we posted last week, we wanted to go to the next level... we need to go interactive. The static version of the TopGear infographic was packed with a ton of info and even we believed it needed to be easier to navigate through. Our solution was to take the same infographic but allow the enthusiast to get more specific information faster and be able to take control over how the data is being digested. We also collected all the feedback on...

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White House AAPI Publishes Our Infographics

White House Initiative on Asian American Pacific Islanders released a new blog post about how demographics within the US are changing at a rapid pace. With such quick change in demographics it's hard to believe that certain groups still don't receive the support needed. At White House AAPI, a major focus has been on using data to really help visualize the current state of the Asian American and Pacific Islander population and where the group will be heading, in order to build support awareness....

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TopGear Infographic

The passion for cars runs deep in our corporate culture. In fact every one of our new career postings includes the phrase “passion for cars is a plus”. Naturally conversations outside of client work include some sort of car related subject. A subject gabbed most, TopGear. For those who don’t know what TopGear is, here’s the basic run down: a very popular U.K. automotive show that features 3 hosts with various degree of opinions and feature segments that include car reviews. Using...

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User Interface Design Inspiration

Our company focuses on producing the best user design interface for any project we work on. We set the bar high, which creates the constant need to push the boundaries of cutting edge user interface. Creativity needs inspiration to fuel to grow and the following video not only fuels our creativity, it also reminds us of all the possibility user interface design has to offer: https://player.vimeo.com/video/36579366?byline=0 Name* ...

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Interactive Nurburgring Infographic

As infographics begin trying to incorporate more data to be visualized, an interactive approach may be most appropriate to piece everything together. Being interested in the racing world, we decided to begin creation of an interactive infographic for the popular Nürburgring Nordschleife racetrack in Germany. The track has been around since 1927 and has large amounts of data under its belt. Since there is such a vast amount of data, an interactive (opposed to a static image) infographic is most...

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Infographics

The goal with infographics (information graphics) utilization is to take a cluttered amount of data and present it in an understandable, organized, and aesthetically appealing form. Infographics take data and meshes it with design in hopes of making something easier to understand for the viewer. They're much more common than you think and most of us see it everyday. When we check the weather, it is usually displayed in a table with clouds, sunshine, rain, snow, etc. -- well, that is an...

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Analytics and Human Beings

On a daily basis, I go through analytical data in order to see how certain technology enhancements are getting us closer to achieving specific goals online. Truth is when reviewing data, sometimes I feel like a doctor heading towards retirement referring to patients as cases, not real human beings. Maybe it's because each visitor is identified by an IP address, not a real name. The fact is, this can be very dangerous. Remembering that real human beings are visiting your website, blog, landing...

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OK GO, Kings of Viral do it again

If it's not clear by now, we really love this group. These guys are not only great musicians but designers, performance artists, and web marketers. Their viral videos have swept the internet for a while now. Their latest creation, "End Love" shows the rock band performing choreography in a park where they dance through the evening, over night, and into the morning. We've seen OK GO invite the viewer into the behind-the-scenes work before, and this video is no exception. They celebrate the...

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Does Coffee Fuel Creativity?

At Boost Labs, we are very passionate about our work in social media. Every second of everyday if we are not brainstorming really cool ideas for our clients, we are sipping on something that is caffeinated. Which got me to think...is our caffeine intake encouraging our creativity? To test the theory out, I decided to run a little observation experiment to see if caffeine is our secret for awesome ideas. So here are the results for everyone out there who cares: Meeting#1 (No Caffeine-Right After...

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