Infographics

The goal with infographics (information graphics) utilization is to take a cluttered amount of data and present it in an understandable, organized, and aesthetically appealing form. Infographics take data and meshes it with design in hopes of making something easier to understand for the viewer. They're much more common than you think and most of us see it everyday. When we check the weather, it is usually displayed in a table with clouds, sunshine, rain, snow, etc. -- well, that is an...

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Analytics and Human Beings

On a daily basis, I go through analytical data in order to see how certain technology enhancements are getting us closer to achieving specific goals online. Truth is when reviewing data, sometimes I feel like a doctor heading towards retirement referring to patients as cases, not real human beings. Maybe it's because each visitor is identified by an IP address, not a real name. The fact is, this can be very dangerous. Remembering that real human beings are visiting your website, blog, landing...

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OK GO, Kings of Viral do it again

If it's not clear by now, we really love this group. These guys are not only great musicians but designers, performance artists, and web marketers. Their viral videos have swept the internet for a while now. Their latest creation, "End Love" shows the rock band performing choreography in a park where they dance through the evening, over night, and into the morning. We've seen OK GO invite the viewer into the behind-the-scenes work before, and this video is no exception. They celebrate the...

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Does Coffee Fuel Creativity?

At Boost Labs, we are very passionate about our work in social media. Every second of everyday if we are not brainstorming really cool ideas for our clients, we are sipping on something that is caffeinated. Which got me to think...is our caffeine intake encouraging our creativity? To test the theory out, I decided to run a little observation experiment to see if caffeine is our secret for awesome ideas. So here are the results for everyone out there who cares: Meeting#1 (No Caffeine-Right After...

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Adobe CS5 Launches Today!

This is a major update from Adobe's CS4, released in Fall, 2008. Since CS4, Adobe has aquired a few companies and beefed up their design and development tools. If you are a marketing or design company with development or design staff, be prepared to get requests for the CS5 packages. They range from $2599.00 for the CS5 Master Collection ($899 to upgrade) to $1299.00 for the cheapest, Design Standard package ($499 to upgrade), which only includes Photoshop, Illustrator, Indesign, and Acrobat 9...

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Is The Term “Expert” Being Overused?

Am I being cynical with that title? Probably, but I do have a good reason. Like many I get a ton of emails about webinars or events about "Social Media Marketing Experts" giving you, the business owner, the tools necessary to be successful with promoting your business online. Social Media to me is a channel that constantly evolves and is always giving you something new to learn. So how can you be an expert with something that changes all the time? I think anyone can answer that question...

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Touching and Feeling the web

No, this article is not about Apple's iPad and its ability to let you "touch" the web, however there are far reaching outcomes in web design resulting from that technology. Right now I'm just narrowing in on a specific aesthetic of web, print, and motion design - The new hand-made graphics. I recently posted an article about OKGO's viral video, "This Too Shall Pass." The video was filmed in one take, and This sort of hands-on approach creates an emotional and "I can-do-that" feeling, which for...

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Kings of viral video, OKGO – This Too Shall Pass

If you're a fan of the previous OKGO viral online music videos, you'll love this one. Teaming up with State Farm Insurance to produce and directed by James Frost, OK Go and Syyn Labs, the video was filmed in a two story warehouse in LA. The Rube-Goldberg device was designed and built by the band members, along with Syyn Labs over several months. Update: There's another official video for the same song - Click here for the video featuring the Notre Dame marching band. Again OKGO take a simple...

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Design Spec Work

I'd like to have a one-on-one discussion with small business owners. Me, Kevin (designer) and you, business owner. You need a logo. You need a website. You need a web video. You have a few choices. You could consider hiring a designer or studio or design firm to work with you and develop a logo or website which fits you best at industry standard prices. You may consider hiring an intern who volunteers their work for educational gain. You might consider asking your nephew or your artistic friend...

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