Horror Movies & A Lesson in Profitable Data Insights

Halloween culture in America is about everything spooky. While some people pick out costumes and candy, studios are waiting to release the next best horror film. So it's no surprise that the holiday has turned into a money-making marathon of horror movies. So how has Hollywood been able to keep it up? There's no real answer as to why we enjoy terrifying ourselves, but the data has shown that scary movies do well, really well. In the past 10 years, horror related media has pretty much doubled in...

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Cybersecurity, Ethical Tech, and Data

Years ago, cybersecurity for the average person was hoping to avoid viruses after a download or installing security software. Now that digital data is everywhere, it's become an incredibly difficult task to keep track of digital security. Because technology is constantly evolving, the spectrum of unethical violations and data breaches expands infinitely. How can anyone assess the full scope of the risk? Privacy and Data It wasn't long ago that people were unknowingly recorded by their smart home...

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Technology Life Cycle: When You Should Engage Tech Trends

Technology trends are plenty nowadays. At any given time, there are new products and trends that are in every possible stage of the technology life cycle. And the burning question for investors, businesses, and consumers is "Is this valuable?" There's no one way to identify value in tech trends, but you can follow the life cycle for better insight. The anatomy of a trend Technological trends tend to follow the typical S-curve. The curve illustrates the ideal path of success. The Research and...

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Super Bowl & Commercializing Data

The Super Bowl has come to be staple of American sport and football season is officially upon us. You don't have to be a fan to know just how wild fans can get and the profits are even wilder. While spectator sports grew into capitalism, data became one of the most valuable assets to football. Even fans are scrutinizing player snaps and points for fantasy football leagues, and that's just for fun. The serious data analysis tells you how many millions buy season tickets, stream games online, and...

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Space Tourism is Closer Than Ever

Space tourism sounds like the plot of a futuristic sci-fi film, but you might be able to see in your lifetime. You've seen the headlines about traveling to Mars and establishing colonies. Hopeful experts imagine mankind reaching commercial space travel within the next decade. As incredulous and impossible as all of this might seem, we'll see the effects of space travel before we even reach other planets. Here on Earth, savvy scientists and businesses will create change for the rest of us. Space...

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Ready Player One: Your Life in Virtual Reality

Virtual reality is literally a world in digital form that we experience as another reality. Meaning, you can plug into the provided software and hardware, whether it's a video game or fake surgery. Like most futuristic technology taking shape today, VR involves multiple industries while changing the technological landscape. The future is now "Ready Player One" (best selling novel by Ernest Cline and 2018 movie) shows a bleak future. In the 2040s, climate change, a lack of fossil fuels,...

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Machine Learning: Amazing and Unpredictable

Machine learning is everywhere now, but it's still confusing. It's a key component in high-level AI, but how does it work? The jargon and imagery of machines don't exactly paint a detailed picture.Now, setting up machine learning obviously requires technical expertise (we're not all scientists), but you can still know how it works. So here's a simple breakdown of the process: Input raw data Create simple algorithm (NOT how to complete a task) Computers will learn with every new experience,...

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Extracting Data Insights – A Beginner’s Guide

Extracting data insights can be painful. Raw, unstructured data has the information you need, but you need to work for it. There's no easy way to do it and larger data sets require a data architect, a data engineer, or a collaborative team of experts from different fields. To understand the insight extraction, you need to understand the entire process of analytics. Through analytics, you'll be able to interpret the data more clearly and bring key insights to the surface. Data Insights -...

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A Dying Environment and Growing Data

We've heard time and again that we're destroying the environment and it's completely true. Our livelihood relies on the environment, but we haven't been taking care of it. Data is crucial if we want to save it. Many environmental institutes are working directly on data visualization to map environmental shifts and aftermaths. There's no telling what we'll have to do in order to preserve life on earth. Using data to predict the consequences The Earth is a complex network of interconnected...

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Net Neutrality: When Data is Used Against You

Before, we wrote about Big Brother tracking your activities with invasive technology, but it's not just the government that wants to control you. The telecom industry enables how we use the internet, from different bundles to higher speeds. And right now, these telecom corporations are celebrating the end of net neutrality. What is Net Neutrality? Net neutrality means all data is equal in the eyes of internet providers, meaning providers must provide equal speeds and access to users, preventing...

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