Explanatory & Exploratory Data Analytics: What You Need to Know

Data analysis opens up new insights for better decision making, but can be severely limited by the kind of analytics . Simply having lots of data and expecting results is never enough. You need to truly understand the data and the best way to represent it to actually gain meaningful insights.  If you want to extract value from data, you must first appropriately analyze it. Not all data sets should be treated the same way. Exploratory and Explanatory data analytics are 2 ways to initially...

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National Peanut Butter & Jelly Day

Peanut butter and jelly is a classic American sandwich, but do you know how it came to be? Prior to its nationwide fame, peanut butter had a long journey: 1893, a Dr. John Harvey Kellogg patented and presented peanut butter at the World Fair Dr. Ambrose Straub had already been making it for elderly patients who couldn't eat solid food  Dr. George Washington Carver, an innovative agricultural researcher, credited the peanut paste as one of many ways to use peanuts (as a part of a plan to...

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Vietnam War Veterans Day

The consequences of the Vietnam War (1954-1975) are still felt today. Millions of Vietnamese soldiers and civilians perished, as did thousands of American, South Korean, Australian, Thai, and New Zealand soldiers. Veterans who served during the Vietnam War remember their comrades and time in combat. A memorial in Washington DC holds the names of nearly 60,000 members of the armed forces who died or went missing during the war. But the day isn't about celebrating the violence and casualties....

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Diabetes Awareness Day

Today is the American Diabetes Association Alert Day. If you have or know someone with diabetes, today is day to raise awareness. If you don't know much about diabetes, today is the day to learn.   What is diabetes? Diabetes (or hyperglycemia) causes high levels of glucose in your body. Usually, healthy glucose (the sugars we derive from food) levels indicate that your pancreas are releasing adequate insulin levels. Insulin (produced by your pancreas) signal your cells to use glucose for...

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MoviePass Didn’t Do Enough With Big Data

MoviePass. It sounded like every movie-lover's dream: a $9.95 monthly subscription service that lets you watch a movie everyday in theaters. Sounds too good to be true, right? It was. That's why, despite the valuable data MoviePass amassed, their money ran out. So why did the 2017 plan that had 3 million users collapse? Simple, MoviePass's failures were rooted in poor data planning and analytics. Though their main commodity was consumer data, MoviePass wasn't able to survive internally. And...

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Celebrate National Puppy Day

It's National Puppy Day and time to appreciate our canine companions. In the US, about 44% of households have a dog. And though we have to look for them, they do the same for us. There are some surprising mental and physical health benefits to being a dog owner. No, really. Scientific studies show our furry friends lower stress and keep us active, which are great habits to maintain a long, healthy life (for both parties). National Puppy Day was founded more than a decade ago to recognize the...

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Online Shopping – How the Retail Industry and Disruptors Optimize Data

Most industries already use data to operate, advertise, and more, but there's something about retail that enables better data evolution. Consumer data, especially with the rise of online shopping, is everywhere and savvy retailers and disruptors know just how to use it. Retail data products are prime examples of successful growth hacking. Why? Because they're able to evolve how data is used beyond the typical ways and easily adapt to new technology. Successfully utilizing data Reaching...

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Happy Saint Patrick’s Day

Saint Patrick's Day originated from Ireland as a day to observe their patron saint, St. Patrick. (Check out some historical information about Saint Patrick). But by the way of commercialization, the holiday has become something entirely different around the world. From wearing green to enjoying Guinness or Irish whiskey, people around the world (Irish or not) find ways to celebrate. In fact, drinking is such a popular way to observe the day that Americans spend $245 million on beer. Luckily...

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It’s National Pi Day!

In school we learn that Pi is an irrational, infinite number and is the ratio of a circle's circumference to its diameter. There's no limit to the famous number or its impact on the world. But there's more to National Pi Day than you think... It's not just for math lovers You don't need to be a mathematician to enjoy the significance of Pi Day. If you're in the marketing field, you'll know the customer data surrounding promotions is growing and so are the opportunities. The Pi Day...

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Predictive Modeling Knows Our Future

Predictive Modeling is a data tool that's used for its future forecasting capabilities. How does it work? How can something predict the future? Historic data provides parameters and context, much like AI. Modeling itself comes in many forms. It heavily overlaps with the algorithmic techniques of machine learning, which is another software tool businesses are adopting more often. Data isn't one-dimensional and neither is life, which is why predictive models are a contextual goldmine. Analytics...

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