Businesses Waste Time On Analytics Due to Internal Inefficiencies – Do You?

Data analytics is all about optimizing data, insights, and better decision-making, but there's a lot that go wrong especially internally. It's not the first thing people think of when it comes to analytics which leads to costly mistakes, wasted resources, and frustration. Little things like response times and updating the team can have drastic effects on the overall process, so what exactly goes wrong? A report revealed that data workers waste about 44% of their time because of inefficiencies...

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Get to Know Your Customers Day July 18 – Audience Insights For Better Business

Tomorrow is the third "Get to Know Your Customers Day" of the year and a reminder of how crucial customer data is to business performance. We know data and customer data is a commodity for a reason. The insights you gain from customer data fuels better business decisions and efficient growth. How? If you knew what was liked, disliked, popular, unpopular, etc. would that affect decision making? It should because it affects everything from performance to revenue. For example, Netflix made...

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Earthquakes, The Office, and Other Complex Data That Affect Your Daily Life

Data affects us every day and not just in a "target online customers with segmented marketing" kind of way that businesses care more about. Data analytics is used for most things in our life, even when we can't tell. Almost everything in our modern lives revolve around data. Making analytics and visualization all the more important. Earthquakes Just last week, Southern California was hit with 2 of the strongest earthquakes it's seen in years. Californians are no stranger to earthquakes, but the...

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The Value of Data Insights: A Lesson From the Facebook Outage

You probably remember the very recent social media outage that afflicted Instagram, WhatsApp, and Facebook users.  Instead of loading images, the apps saw blank squares, some of which showed us how user photos are categorized by AI software. https://twitter.com/Quesoblanca/status/1146552279157346310 Why is this such a big deal and what does it have to do with me? It was just an outage, our data is tracked and sold all the time. It was definitely a creepy inconvenience for users as much as it...

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How Do I Choose the Best Tools for Data Analytics and Visualization?

When it comes to data analytics and data visualization, you have options. It might be too many options for you to choose from because they all start to look the same after a while. Is this a good BI platform? Which software is better? What's the difference between these platforms? What is the best BI tool? In a previous post, we presented a list of criteria to consider when choosing a data visualization tool. The same list (with a few modifications) can be used for both analytics and...

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Fourth of July: How to Use Business Insights

It's the Fourth of July and that means lots of activity and data. The Modern Restaurant Management Magazine's mid-year research roundup revealed a lot of key insights about this American holiday. And although these insights may seem obvious, there's more to analyze beyond the surface. Data insights are only as valuable as the decisions that follow. Here's how Fourth of July data insights can be used effectively. What insights have immediate value? Like any holiday, there are relevant sales and...

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Business Intelligence – Choosing A Data Visualization BI Tool

Business Intelligence (or BI) is the strategic data analytics process that unearths crucial actionable insights. These insights are the key to making better business decisions and improving performance. And we all know just how impactful data visualization is. BI platforms create charts, graphs, dashboards, and reports. BI tools can be an amazing investment (when used effectively). BI tools are all similar in that they serve the same purpose, so how do you choose the best solution? Between all...

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Delivering Effective Business Decisions & Actionable Data Insights in Any Role

In the modern data landscape, it's no surprise that more job roles are undertaking data analytics for better business. Why are non-data people undertaking analytics? For the insights. Analytics and business intelligence are used to extract key insights that lead to effective business decisions. Since insights aren't visible in raw data form, you need data analytics and visualization to bring them to the surface. People forget that nearly everything organization come across is data, so the best...

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Annual Reports Matter: How Information Delivery Gets Results

There's certain time of year when last year's data has to be assessed. Every year, many organizations create an annual report to demonstrate the previous year's performance. These annual reports are more than just a record of data analytics, they're a catalyst for change. What does a report do? Annual reports are used to present company data to shareholders. Most reports will outline corporate information such as finances, market research, and other performance related details. The report...

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Data Ingestion: You Can’t Get ROI Without Validated Data

You may think that the road to optimized analytics and design only needs data, but it's a bit more complex than that. Data certainly is the core of data visualization and analytics in many applications, but you need efficient data ingestion in order to extract value. Data ingestion refers to the way incoming data is properly consumed, validated, and made visible. Most businesses will need a validation process to ensure that all their big data sets are clean and reliable. In the age of the IoT...

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